Analysis of future development trend of Xianju craft gift industry
1. Policy-driven and industrial upgrading
Government Planning Guidance: Based on the "Xianju County Craft Gifts Industry Five-Year Development Plan (2023-2027)," the industry will focus on enhancing innovation capabilities, technological upgrades, and brand building. The goal is to promote high-quality development through policy support (such as funding allocation and corporate burden reduction) and address pain points like labor shortages and insufficient market expansion in China.
Industrial integration and honor empowerment: Relying on the title of "China's Capital of Arts and Crafts", the government plans to strengthen the cross-border integration of cultural connotation and industrial chain, such as developing characteristic products in combination with tourism and health industry to enhance added value.
2. Product innovation and connotation deepening
Cultural and technological integration: Enterprises accelerate the combination of traditional cultural elements with modern design, such as bamboo crafts, intelligent lamps, etc., while exploring the application of environmental protection materials (such as pollution-free bamboo products).
Scenarization customization and personalized needs: more than 70% of purchase orders tend to customize products. Enterprises provide in-depth services by subdividing gift-giving for festivals, business activities and other scenarios, and meet the needs of young groups for fashion, health and cultural connotation.
3. Digital transformation and market expansion
Digitization of production and marketing: The accelerated application of industrial Internet, big data and other technologies enables enterprises to expand sales through e-commerce platforms and optimize supply chain management and improve response efficiency by using tools such as enterprise code.
Both domestic and foreign markets are given equal importance: while consolidating export markets in Europe and the United States, we actively explore domestic third-tier cities and rural markets, and respond to the "Belt and Road" initiative to expand emerging international markets.
4. Green development and cross-border cooperation
Environmental protection trend: The proportion of environmental products such as bamboo products and pollution-free materials is increasing, which meets the global demand for sustainable development and conforms to the domestic policy orientation.
Cross-border integration: Cooperation with cultural tourism, education and other fields, such as the establishment of cultural industrial parks, the development of research and study bases, promoting the "work-travel integration" model, and extending the industrial chain.
5. Industry scale and employment promotion
The annual output value of the industry has exceeded 10 billion yuan (2021 data), and is expected to maintain stable growth under the impetus of policy and innovation in the future. It is expected that the scale of China's gift market will reach 1.45 trillion yuan in 2025, with a compound growth rate of 7%.
Employment and Enrichment effect: At present, more than 50,000 people are directly employed, and more than 100,000 people are employed in the upstream and downstream industries. In the future, it will continue to be an important force to narrow the gap between urban and rural areas.
360：Xianju Arts and crafts industry future development trend analysis 1. According to Xianju County's five-year development plan for the Arts and crafts industry (2023-2027) , the industry will focus on improving innovation capacity, upgrading technology and building brands, the goal is to promote high-quality development through policy support (such as fund allocation, enterprise burden reduction) , and to solve labor difficulties, domestic market development and other pain points. The government plans to strengthen the integration of culture and industry chains, such as the development of specialty products in the tourism and health industries, in line with the title of“China's arts and Crafts Capital.” Increase the added value. 2. Product Innovation and connotation deepening the convergence of culture and technology: companies are speeding up the integration of traditional cultural elements with modern designs, such as bamboo crafts and smart lamps, at the same time, the paper explores the application of environmental protection materials (such as non-pollution bamboo products) . Episodic customization and personalized requirements: more than 70% of purchase orders tend to customize products, and companies provide in-depth services by subdividing holiday gifts, business activities, and other scenarios, and meet the needs of young people for fashion, health and cultural connotation. 3. Digital transformation and market expansion digital production and marketing: Technologies such as the Industrial Internet and big data are being used to speed up businesses' sales through e-commerce platforms, and the use of enterprise code and other tools to optimize supply chain management, enhance the response efficiency. Attach equal importance to both domestic and foreign markets: while consolidating export markets such as those in Europe and the United States, we should actively explore domestic third-and fourth-tier cities and rural markets, and respond to the “Belt and Road” initiative to expand emerging international markets. Four. Green development and environmental trend of cross-border cooperation: the increase in the proportion of environmental products such as bamboo products and pollution-free materials conforms to the needs of global sustainable development, and conforms to domestic policy guidance. Cross-border integration: cooperate with the fields of literature, tourism, and education, for example, build a cultural industry park, develop a research and learning base, promote the“Combination of industry and tourism” model, and extend the industrial chain. 5. The size of the industry and employment drive a sustained increase in output: the annual output value of the industry has exceeded ten billion yuan (2021 data) , and it is expected to maintain stable growth in the future driven by policies and innovation, china's gift market is expected to reach 1.45 trillion yuan in 2025, with a compound growth rate of 7% . Employment and the well-being of the people: At present, there are more than 50,000 direct employees, which leads to over 100,000 jobs both upstream and downstream. It will continue to be an important force to narrow the gap between urban and rural areas in the future.
